WHAT COULD THIS
LOOK LIKE IN PRACTISE?
In addition to the Coop Data Club facilitating, for example, a credit union to mention a local food co-op in its newsletter, both the food co-op and the credit union could mention the Coop Data Club email newsletter.
The expectation would not be for all their members to find it interesting enough to subscribe. The goal would be for many co-ops to connect a small portion of their members with the strongest preference for co-ops to join the Coop Data Club email newsletter that promotes co-ops regularly to them. It would not require much effort to participate. For example, lets say a credit union sends a monthly newsletter to its members. During October it might choose to send it on the international credit union day and tell about their cooperative difference. This credit union day email could simply have a brief mention with a link to the Coop Data Club co-owned email list, in case some members might be interested in joining to receive offers from other cooperatives.
The effort required by the credit union would be only a few additional clicks to copy-paste a paragraph to a newsletter they are sending anyway. It would not need to attract a large portion of the members to join to be worth the effort. Perhaps only 1% of credit unions in the US would decide to inform their members about the Coop Data Club shared email list, and as a result only 1% of their members would decide to join it. Because there are 5000 credit unions with over 120 million people, that would organize 10,000 people into an email list that could provide substantial tangible help to countless co-ops over time.