Sparking a virtuous cycle
Coop Data Club enables embedding people who join one co-op newsletter into a loop where they join other co-ops promoted to them, that also send emails promoting other co-ops, launching an accelerating cycle.
Person makes their first purchase in an online shop of a co-op and joins its email newsletter
Both newsletters promote a new co-op online store with a coupon code for the first purchase
The email newsletter includes a promotion of another co-ops crowdfunding campaign
The person contributes to the crowdfunding campaign and subscribes to the email newsletter of the co-op raising funds
What are co-ops? 5 facts
Co-ops are democratic companies. The members, such as workers or customers, share the profits and elect the leadership on one-member-one-vote basis. In a conventional firm, the only goal is to maximize profits for the shareholders and those with the most money have the most votes.
global mass movement
There are over 3 million co-ops in the world with a combined membership of 1.2 billion. They provide a livelihood to over 200 million people.
During the 2008 financial crisis, customer owned cooperative banks such as credit unions proved to be much more resilient than their competitors. The bankruptcy risk for cooperative banks was substantially lower than that of other banks US, Japan and every country in the EU.
Systematic review of studies that compared worker owned cooperatives to otherwise similar conventional firms concluded that cooperatives have higher productivity and lower risk of bankruptcy. Research also suggests that other benefits include higher employee commitment and job satisfaction.
The French cooperative bank Credit Agricole is the largest underwriter of green bonds in the world.
78% of US consumers reported that they are more likely to buy from a business if its a cooperative.